How do you know if an event is worth the investment in time, money and effort?

In this whitepaper, our experienced event managers share their vision, tips and tools. About the event as a smart marketing tool for achieving your specific SMART goals, how to calculate its ROI in 5 steps and what to do to get the most out of your first or next event.

More and more organisations are using the event as an important part of their marketing strategy. They have discovered the power of live meetings with existing or potential customers, and are fully benefiting from the results. Do you also want more brand awareness, thought leadership, leads, conversion and/or sales? And are you curious for which of your marketing objectives an event is the right choice?