Adventure games, Role-playing, Real-time strategy, board games, racing...and all in one location. It was everything many a gamer had been waiting for. In Belgium, it has been the event for the gaming industry for years and now the biggest game fair in the Benelux came to the Netherlands. Royal Dutch Jaarbeurs opened its doors to celebrate gaming culture. And how! The first edition of GameForce in the Netherlands was a huge success. We put five questions to GameForce's Product Manager Robi Janssen.
'GameForce is a gaming fair that focuses on gaming culture. Which is incredibly broad, because everyone is a gamer. Everything to do with gaming is part of our culture. Think hardware, merchandise, cosplay, VR, AR and the latest technologies to excite people. GameForce is for everyone who occasionally plays games, ranging from on the computer, phone or a (fantasy) board game like Dungeons & Dragons. Everyone is at home within GameForce, whichever niche you like best. In addition, as a fair, we think it is important that there is interaction on every stand. People need to be stimulated to take part in something, to emphasise that added value of the fair visit. We also often think along with the exhibitors and look for the best match between them and the audience. In this way, we can also help exhibitors stay out of each other's way and help visitors constantly experience new things.'
Adventure games, Role-playing, Real-time strategy, board games, racing...and all in one location. It was everything many a gamer had been waiting for. In Belgium, it has been the event for the gaming industry for years and now the biggest game fair in the Benelux came to the Netherlands. Royal Dutch Jaarbeurs opened its doors to celebrate gaming culture. And how! The first edition of GameForce in the Netherlands was a huge success. We put five questions to GameForce's Product Manager Robi Janssen.
'This was a very conscious choice. First, the location: it had to be central and easy to reach. Jaarbeurs is literally right next to the central station and Utrecht is also right in the heart of the Netherlands. Knowing that there are also several gaming-minded things to experience in Utrecht (think of the headquarters of top sports organisation Team Liquid or the great education of the HKU and the drive of the city council), it was ultimately an easy choice. As a fair, we would therefore like to contribute to what Utrecht wants to achieve'.
Adventure games, Role-playing, Real-time strategy, board games, racing...and all in one location. It was everything many a gamer had been waiting for. In Belgium, it has been the event for the gaming industry for years and now the biggest game fair in the Benelux came to the Netherlands. Royal Dutch Jaarbeurs opened its doors to celebrate gaming culture. And how! The first edition of GameForce in the Netherlands was a huge success. We put five questions to GameForce's Product Manager Robi Janssen.
'Of course we had a certain goal in mind, but it was an exciting period. It was the first time in the Netherlands, corona was still a thing and the economic situation (energy prices, etc) didn't really help either. Still, we had a more than successful edition. Our goal was at least 10,000 visitors and we managed to exceed 12,000. We were able to show what GameForce means and what there was to do, so looking back, it turned out to be a fantastic edition for us.'
Adventure games, Role-playing, Real-time strategy, board games, racing...and all in one location. It was everything many a gamer had been waiting for. In Belgium, it has been the event for the gaming industry for years and now the biggest game fair in the Benelux came to the Netherlands. Royal Dutch Jaarbeurs opened its doors to celebrate gaming culture. And how! The first edition of GameForce in the Netherlands was a huge success. We put five questions to GameForce's Product Manager Robi Janssen.
'Very positive. Communication was extremely smooth and professional. A quick (last-minute) visit to look at designs, measure things, it was all no problem and was arranged immediately. That an event location itself also thinks along, makes suggestions and shows genuine interest in what you are trying to create was wonderful to experience. We even met them more often in the hall itself than in the office, if that doesn't say it all!'
Adventure games, Role-playing, Real-time strategy, board games, racing...and all in one location. It was everything many a gamer had been waiting for. In Belgium, it has been the event for the gaming industry for years and now the biggest game fair in the Benelux came to the Netherlands. Royal Dutch Jaarbeurs opened its doors to celebrate gaming culture. And how! The first edition of GameForce in the Netherlands was a huge success. We put five questions to GameForce's Product Manager Robi Janssen.
'Obviously! The specific date is still a secret, but GameForce is coming to the Netherlands again in October. Again in Jaarbeurs and expanded. We are going from 1 to (at least) 2 halls anyway. Not only us, but also our exhibitors were very enthusiastic about the location. Not only did we hear many positive comments about our approach, Jaarbeurs also did a good job. We heard that they also went to talk to exhibitors themselves, asked their opinion and whether there were things that could be improved. I think both Jaarbeurs and we were able to show that the fair stands for hospitality and that we are all working together on a great story. That is something that can only benefit the future, both for us, as Jaarbeurs, and the visitors and exhibitors.'
Adventure games, Role-playing, Real-time strategy, board games, racing...and all in one location. It was everything many a gamer had been waiting for. In Belgium, it has been the event for the gaming industry for years and now the biggest game fair in the Benelux came to the Netherlands. Royal Dutch Jaarbeurs opened its doors to celebrate gaming culture. And how! The first edition of GameForce in the Netherlands was a huge success. We put five questions to GameForce's Product Manager Robi Janssen.
Adventure games, Role-playing, Real-time strategy, board games, racing...and all in one location. It was everything many a gamer had been waiting for. In Belgium, it has been the event for the gaming industry for years and now the biggest game fair in the Benelux came to the Netherlands. Royal Dutch Jaarbeurs opened its doors to celebrate gaming culture. And how! The first edition of GameForce in the Netherlands was a huge success. We put five questions to GameForce's Product Manager Robi Janssen.
