Organising a business event has long since ceased to be about a presentation or a standard workshop. It is about experience. About inspiring people. Giving them goose pimples. And Fjuze knows exactly which strings to pull to achieve this. Last June, they organised an event about the future of AI in the Netherlands at Royal Dutch Jaarbeurs on behalf of Microsoft. A retrospect.
Although Fjuze has a proven track record of events bursting with experience, it was also 'quite a bit exciting' for the agency to work for the big software developer. As Klaas Rohde, owner of Fjuze, explains: 'Microsoft had already spotted us at previous events we organised for KPN and Defence. What attracted them most was telling a substantive message, in an impactful way. But when expectations are that high, you also have to deliver. And especially for a first time, that is quite a bit exciting.'
Organising a business event has long since ceased to be about a presentation or a standard workshop. It is about experience. About inspiring people. Giving them goose pimples. And Fjuze knows exactly which strings to pull to achieve this. Last June, they organised an event about the future of AI in the Netherlands at Royal Dutch Jaarbeurs on behalf of Microsoft. A retrospect.
Open to opportunities
It was to be an event that many C-level executives, business decision-makers and innovators from various sectors would talk about for a long time to come. And let that be exactly what Fjuze excels at. To achieve that, Rohde specifically chose Jaarbeurs as the venue: "The main reason why we wanted to organise it here is the freedom that Jaarbeurs offers. You get a free sheet, so to speak, on which to sketch. For an event like this, you don't want to be stuck with standard solutions. You want to create. And that is possible at Jaarbeurs. The spaces are flexible, and you can really create something unique without limiting walls around you. That gives us the opportunity to organise an event the way we want to. That's really not possible at every venue.'
Rohde also praises the cooperation with the team: 'The people at Jaarbeurs, like Jannemarije, really think with us. That flexibility and the trust they give us is hugely important to us.'
Organising a business event has long since ceased to be about a presentation or a standard workshop. It is about experience. About inspiring people. Giving them goose pimples. And Fjuze knows exactly which strings to pull to achieve this. Last June, they organised an event about the future of AI in the Netherlands at Royal Dutch Jaarbeurs on behalf of Microsoft. A retrospect.
Level innovation
The event itself was a showcase of innovation, with the main theme being Artificial Intelligence (AI). Fjuze didn't just use AI as a topic, it was actually used as a tool to enhance the experience. From AI-generated characters, voice-overs and music to a partly AI-created opening experience. "It was practice what you preach," says Rohde, "What Microsoft told us about AI, we immediately put into practice.
This mix of technology, content and creativity created a unique experience. An experience where every detail, from keynote to breakout sessions, was executed at a high level. Rohde: 'The opening experience, for example; here, visitors were given an eight-minute experience that really blew them away. Here, Microsoft's mission and vision came to life through light, laser, audio and video, so that the content really resonated intensely with the visitors. And after the experience, the video screen literally opened and you entered the next room. You entered "Dutch society" where AI is applied in everyday life. You saw the amazement.'
Organising a business event has long since ceased to be about a presentation or a standard workshop. It is about experience. About inspiring people. Giving them goose pimples. And Fjuze knows exactly which strings to pull to achieve this. Last June, they organised an event about the future of AI in the Netherlands at Royal Dutch Jaarbeurs on behalf of Microsoft. A retrospect.
Together for the best result
According to Rohde, an important aspect of the success was the mutual commitment of both Fjuze and Jaarbeurs to go for it together. 'I think for Jaarbeurs it was also not just one of the hundreds of events they do. Everyone wanted to go the extra mile and felt it was something special.'
On to next year
The hard work of all parties worked: Microsoft has decided to host it again next year. Indeed, it will be a two-day event. Rohde: 'This was so cool, events by Microsoft in America are not even approached as showy and showy as here in the Netherlands. We really stepped outside the lines and created a unique experience. The reactions were so good. Even the CEO of Microsoft Netherlands, Anke van den Ouden, got tears in her eyes when she told about the opening show later that day. We really blew people away.'
Organising a business event has long since ceased to be about a presentation or a standard workshop. It is about experience. About inspiring people. Giving them goose pimples. And Fjuze knows exactly which strings to pull to achieve this. Last June, they organised an event about the future of AI in the Netherlands at Royal Dutch Jaarbeurs on behalf of Microsoft. A retrospect.
Interesting to know
- Number of visitors/participants: 1000
- Visitors/participants are C-level executives, business decision-makers and innovators from the business world
- Location used: hall 12
- Purpose of the meeting:Helping CEOs chart a course with a vision for AI
- Special element to name extra: corporate event in cinematic setting; something rarely seen
