In early 2022, we switched to circular carpet flooring for our trade shows. In addition to stand construction and hospitality, trade show flooring is one of the biggest opportunities for us to become climate neutral. In fact, flooring is one of the largest sources of waste: every year, an estimated 100 million square metres of carpets are laid and disposed of worldwide. We have therefore started a sustainable cooperation with JMT Floorcoverings, supplier of the most durable type of exhibition flooring. This is a major step towards our ambition of becoming Europe's most sustainable venue.
JMT Floorcoverings is an exclusive partner of Rewind, the most durable type of exhibition carpeting and the only Cradle to Cradle Certified Silver needle-felt exhibition carpeting in the world. The carpet is designed to be circular, using responsible raw materials and energy-efficient production methods. The main difference from previous generations of exhibition carpeting is that it no longer contains latex and consists of only one material; ensuring it can be recycled to a high standard. This greatly reduces the ecological footprint of an event, and therefore CO2 emission.
We switched to circular exhibition carpet in early 2022. Besides stand construction and hospitality, exhibition carpet is one of the biggest opportunities for us to become climate neutral. After all, trade fair carpet is one of the biggest sources of waste: more than 100 million m2 are laid and disposed of worldwide every year, to an estimated 100 million. We have therefore started a sustainable partnership with JMT Floorcoverings, supplier of the most sustainable type of exhibition carpet. This marks a big step towards our ambition of becoming Europe's 'most sustainable venue'.
JMT Floorcoverings is an exclusive partner of Rewind, the most sustainable type of exhibition carpet and the only Cradle to Cradle Certified Silver needlefelt exhibition carpet in the world. The carpet is circularly designed using responsible raw materials and energy-efficient production. The main difference from previous generations of exhibition carpet is that it no longer contains latex and consists of only one material; here it can be recycled at a high quality. This greatly reduces the ecological footprint of an event, and thus also the CO2 emissions.
