Big crowd-pullers with as many as 40,000 expected visitors, confidently choose Jaarbeurs. In 2019, Heroes Dutch Comic Con could once again count itself among those big events in Utrecht. According to organiser Boet Havenaar, Heroes Dutch Comic Con has grown 'from successful to very successful', especially in recent years in Jaarbeurs.
Where does the success of Heroes Dutch Comic Con come from?
"Popular series like Game of Thrones and The 100 contribute to even more enthusiasm for events like Heroes Dutch Comic Con. Fantasy and science fiction are more than ever on the map, even media are paying increasing attention to them. This year's film Avengers; Endgame was the second best cinema film ever after Avatar (2009). That says everything about what people want, why it is so popular. We don't have to worry about interest. We are the biggest comic con in the Netherlands.
Previous editions were already completely sold out on Saturday, but now we are heading towards a completely sold-out event already in presale. We hope this trend will continue in future editions."
What can visitors expect during the event?
"At Heroes Dutch Comic Con, it all comes together. There is a varied programme of films, series, comics, cosplay, games, superheroes, fantasy, science fiction and anime. There are workshops, Q&As with well-known actors, there is a cinema, live games take place in the Game Area and all major brands are present in the dealer hall."
Can you tell more about the decoration?
"At Jaarbeurs, the design of the event is every time 'a piece of art in itself, or rather: a spectacular challenge'."
"The winter edition of Heroes Dutch Comic Con will take place in five halls of the Event & Exhibition Centre with a whopping 44,655 m2 of all things pop-culture. And: each hall has a different theme involving numerous partners. A good and professional cooperation between fair organiser and Jaarbeurs is then crucial."
What ambitions do you have for the future?
"We would like to involve the city of Utrecht more. In the run-up to the event, theme parties, restaurants with a comic con menu and comic characters walking around the city. The location and location offers us opportunities, in terms of logistics it is also possible and last but not least, there is a team from Jaarbeurs that thinks along with us professionally.
Creating more support in the city is expected to increase the reach and popularity even more. Following the American example, ensuring that our event is used as a platform to launch new and exclusive content, which we can offer fans first. We are really not at our limits yet with Heroes Dutch Comic Con."
TEXT BY ENTREPRENEUR. PHOTOS BY HEROES DUTCH COMIC CON AND MICHIEL TON
