The budget. Maybe not the most fun part of organising an event, but an inevitable and important one. With a budget, you have to make choices.
But how do you make smart decisions about where to spend this money? Where do you start so that you can improve your Return on Investment with less budget?
Start with the following tips and make the most of your budget:
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Start with a vision
An event is part of a higher vision: a corporate or departmental strategy, campaign or objective. This vision makes it easier to make budget allocation choices.
- Combine, recycle and make choices
Events are great for recycling physical and digital assets. Combining objectives and target groups can also save on budgets.
- Engage your network and stakeholders
Map out your network and involve them in the event marketing strategy, sponsorship plans or as manpower during the event. Colleagues and other stakeholders are already involved and can help convey the corporate vision.
Want to learn more about this topic or other tips for organising successful events? Then download our full white paper on maximising the ROI of your trade show participation!
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