Utrecht, 16 September 2025 - Royal Jaarbeurs announces a new partnership with stand builder A-Booth. From 1 January 2026, A-Booth will act as main stand construction supplier. With this cooperation, Jaarbeurs responds to the diverse wishes of its exhibitors and fair organisers, offering both innovative standard solutions and thematic packages that add an extra dimension to the fair experience.
Focus on innovation and the exhibition experience
A-Booth was selected following a tender process that focused on product range, service, cost control, sustainability and innovation. Lieke van den Bemd Hollink, Customer Service & Support Manager at Jaarbeurs, said: “We are absolutely delighted with this partnership. With A-Booth, we can serve our exhibitors even better with competitive basic packages, innovative solutions and themed concepts that enhance the experience. And all without compromising on sustainability or quality.” A-Booth is also looking forward to the partnership. Peter Noordman of A-Booth: “The partnership with Jaarbeurs means we can fully utilise our expertise to offer customers a unique experience, from the initial kick-off right through to the final orders.”
Jaarbeurs expands its services with a brand-new stand construction showroom
As part of its partnership with A-Booth, Jaarbeurs is opening a new stand construction showroom in the Beatrix Building. This physical space enables exhibitors to literally experience the full range of possibilities in the areas of stand construction, interior design, food & beverages and digital solutions. Lieke van den Bemd – Hollink: “With this showroom, we are taking our services to an even higher level. Here, exhibitors can not only view ideas, but actually experience what their stand could look like and how the various elements come together. We provide them with intensive support to ensure they get the most out of their trade fair participation and thereby save costs. And, as usual, they are assigned a single point of contact who handles everything from A to Z. This expansion underlines our ambition to offer more than just square metres on the exhibition floor. It’s all about a complete experience: innovation, sustainability and interactivity are key, so that our clients can create a stand experience that really makes an impression.”
