Utrecht, 15 July 2025 - Royal Jaarbeurs is joining forces with international event management platform Visit by GES. With this move, the Utrecht-based event organisation will bring all its registration, ticketing, matchmaking and lead generation under one central platform. From January 2026, all of Jaarbeurs 's (international) trade and consumer exhibitions will be fully supported by the new system.
Herman Mantel, CCO Koninklijke Jaarbeurs: "For us, it's all about one thing: unburdening our customers completely and offering them a comfortable experience. In the past, we worked with different systems side by side: for registration, ticketing, matchmaking and lead generation. Each part had its own solution, sometimes even per country. This led to unnecessary complexity and a fragmented customer journey. Thanks to Visit by GES, we now have one integrated platform that brings everything together seamlessly. This allows us to offer our customers an uncluttered customer journey."
Matchmaking and lead generation on a single platform
The new platform enhances the digital visitor experience from start to finish and offers exhibitors a clear environment in which they can easily manage all aspects of matchmaking and lead generation: registration, company profile and products, connections and meetings, and lead generation. The ticketing system for visitors is also fully integrated. Fleur Kuijpers, product owner at Jaarbeurs: “This partnership enables us to streamline our processes whilst improving the service for exhibitors and visitors. We look forward to working with Visit.”
Smarter, more efficient and a better user experience
The decision to choose Visit by GES is the result of an intensive tender process in which Jaarbeurs sought an all-in-one solution that is scalable, reliable and user-friendly. The integration of registration, on-site services and data-driven insights enables Jaarbeurs to focus even more effectively on impact and customer experience. Cristina Achim, Head of Product Management, Event Intelligence at Visit by GES: “We are delighted to be working with Jaarbeurs as they roll out the full Visit platform. By integrating registration, matchmaking, lead generation and on-site solutions, they gain greater control, deeper insights and improved efficiency. This enables them to organise events that are easier to manage and have a greater impact.”
