Utrecht, 15 September 2025 - Last week, the 17th edition of VIV Select China, the annual international trade fair for the poultry and livestock sector, was held in Nanjing. During the event, Royal Jaarbeurs announced that the fair will be organised in Shanghai from 2026. By choosing this economic hotspot, Jaarbeurs aims to strengthen its international position and better connect the sector worldwide. Besides the Netherlands and China, VIV will also be organised in Abu Dhabi, Thailand, Rwanda, India, Indonesia, Vietnam, Turkey and the Philippines, among others. The next edition of VIV Select China is scheduled from 19 to 21 August 2026 at the Shanghai World Expo Exhibition & Convention Centre.
Strategic move to Shanghai to drive growth and connectivity
With 500 exhibitors and over 30,000 m² of exhibition space, last week’s edition in Nanjing attracted 17,000 visitors from 108 countries. The move to Shanghai will enable the trade fair to expand and strengthen its global reach. Jeroen van Hooff, CEO of Koninklijke Jaarbeurs: “Moving VIV Select China to Shanghai is a logical step for us. Within the VIV platform, we deliberately choose cities that act as gateways to their respective regions: Bangkok for Asia, Abu Dhabi for the Middle East, New Delhi for India and Utrecht for Europe. Shanghai now occupies that position on our world map. The city is not only a global business hub, but also a meeting place where international and Chinese markets come together on a daily basis. By moving the trade fair here, we are offering our partners and exhibitors the best platform to meet, exchange ideas and grow together. It’s all about creating the right environment for international cooperation, and Shanghai offers just that.”
About VIV Select China
Since 2000, VIV Select China has grown to become the international platform for the livestock and poultry sectors in China. With the move to Shanghai, the trade fair is strengthening its role as a global meeting place for innovation, knowledge sharing and international trade.
