Almost 26,000 visitors at KreaDoe and around 30,000 tickets sold!
From Wednesday 27 to Sunday 31 October 2021, KreaDoe, the largest DIY event in the Benelux, took place. For five days, the Jaarbeurs in Utrecht turned into a creative Walhalla, where tens of thousands of visitors were able to indulge in their favourite (or perhaps new) creative hobby. In total, almost 26,000 creative people were present!
KreaDoe was rated with an NPS score of a 9. Visitors and exhibitors were very enthusiastic about this first live edition after the pandemic.
Irene van Zuthem, responsible for the Studio Ins & Outs brand explains:
'It was great to be an exhibitor at KreaDoe again. The pleasant bustle created a lot of energy. You notice that people enjoy going out again. We spoke to old acquaintances and enthusiastically told new customers about our brand and products. On to the 2022 edition, we'll be there!'
Marleen Rompen, exhibition manager of KreaDoe: 'After the global pandemic, it was difficult to estimate whether people dared to take the step to visit a busy, national event again. But visitors were very eager to come. Corona also led to people being more interested in creative hobbies. Therefore, besides our loyal visitors, we also saw a large group of people who have really discovered creative hobbying. This gave a nice diversity on the exhibition floor.'
Many influencers present at KreaDoe
Leading influencers from the creative landscape were present, including CreaChick, DenDennis, Karin Luttenberg, Carla Kamphuis, Plslars and Yassart. Karin Bloemen joined this year as a friend of KreaDoe and signed her new crochet book ´Haken à la Bloemen´ in her own crochet theatre at the fair. Visitors could get creative inspiration from Karin during her conference. Bobbi Eden was also present for the promotion of her new sewing book ´Bobbi Style´.
The demand for creative inspiration and expertise has increased. Partly because of this, the KreaDoe organisation has decided to expand KreaDoe from 2022 with an extra edition in spring, the KreaDoe Spring Festival in April.
Jaarbeurs Live App
During KreaDoe, the Jaarbeurs Live App was used for the first time. With the app, visitors could easily find their way around and look for interesting exhibitors in a targeted way. Crowds at various stands were easily avoided by the app.
Visitors had the option to download their entrance ticket in the App, making printing unnecessary. This fits in with the Jaarbeurs 's strategy to become Europe's most sustainable event location.
Hundreds of visitors to KreaDoe downloaded the app and made good use of it.
