Today, Chief Marketing & Digital Officer Aletta Kok was live on BNR Business. In the BNR programme The Changers, presenter Thomas van Zijl talks about new, digital leadership. How do today's leaders shape the digital future? With today's focus on Jaarbeurs.
Aletta Kok, gives her vision of leadership within Jaarbeurs in the digital age. "In recent years, we have taken the step of combining the digital journey of our visitors with the physical coming together. For example, we developed the Jaarbeurs Live app that acts as an indoor Google Maps, with which we recently won the international innovation award!" The Jaarbeurs Live app is part of a major digital transformation programme aimed at giving visitors and exhibitors the very best 'customer experience' now and in the future.
