Utrecht, 13 February 2025 - The 39th edition of MOTORbeurs Utrecht will take place from Thursday 20 to Sunday 23 February 2025. This year, MOTORbeurs Utrecht, organised by Royal Jaarbeurs, will offer a record number of dealers, motorbike brands with firsts and a huge range of both new and used motorbikes. In addition, Jaarbeurs proudly shares that RAI Vereniging's All Brands United collective has grown from 2024. This year, 16 importers with 26 brands will be present.
"The All Brands United collective is a great initiative that highlights the power of collaboration. We are delighted that this collective continues to grow and that we can welcome even more motorbike brands and true firsts, most of which will be seen for the first time in the Benelux, to the fair," said Rachel Jankowsky, fair manager MOTORbeurs Utrecht.
Spectacular opening largest motorbike event in the Netherlands
In collaboration with All Brands United, the importer hall of MOTORbeurs Utrecht will experience a spectacular opening this year where motorbikes, a light show and sound effects will come together. Tom Crooijmans, RAI Association Chairman Motorbikes section: "We are proud of the strong cooperation between MOTORbeurs Utrecht and all motorbike brands affiliated to RAI Association. This year, for the second year in a row, we are taking another important step by opening MOTORbeurs Utrecht together. A message that symbolises the shared passion we all have for motorbikes and mobility on two wheels." Rachel Jankowsky added: "Last year was a great success and we saw the value of bringing the entire industry together. The offering was complete and this year too, we responded to our visitors' desire to be able to discover everything the 2025 motorbike season has to offer under one roof and usher in the motorbike season together."
Highest motorbike sales of the century
Motorbike enthusiasts will travel to Jaarbeurs next week to visit more than 325 exhibitors spread across six exhibition halls. The number of exhibitors has grown enormously compared to last year. The great enthusiasm of exhibitors for MOTORbeurs Utrecht 2025 is not surprising because last year, according to figures from RAI Association, BOVAG and data agency RDC, the industry recorded the highest number of motorbike sales of this century. In 2024, 19,900 new motorbikes drove out of showrooms and, after the low of around 9,200 units in 2013, this was the 11th year in a row in which sales figures rose. Moreover, there is now a record number of more than 825,000 motorbikes registered in the Netherlands, so as far as that is concerned, all signs are green for a successful MOTORbeurs Utrecht.
Plenty of experience at MOTORbeurs Utrecht
The fair offers a packed programme with plenty of activities including the famous steep wall, the new Adventure Zone and the Bikers Battle - powered by All Brands United. The main attraction is in the indoor area and is a spectacular Supermoto track where visitors can enjoy exciting races. Rachel Jankowsky: "Visitors can look forward to a spectacular fair full of experiences. With an almost sold-out exhibition floor, we are looking forward to four great days."
Firsts to be seen in the Benelux for the first time
At MOTORbeurs Utrecht, a number of brands affiliated with the All Brands United collective will present true firsts. A number of them can be seen for the first time in the Benelux.
