Utrecht, 4 April 2024 - Hundreds of impact-driven brands, people and NGOs come together today at Royal Dutch Jaarbeurs to answer the question: how do you make more impact? The very first Impact Fair is at once Europe's biggest experience where people come together who want to make the world a better place. That working together for positive change is effective is proven by the announcement of a joint initiative at this first edition of the fair: an innovative app that encourages people to take the bike instead of the car. The Impact Fair is an initiative of Better Together Agency and Royal Jaarbeurs. The event is open to everyone, and in particular to entrepreneurs, young people and families.
On the first day of the Impact Fair, the Fietsersbond, CanvasHeroes and BAM Infra Nederland announced that 'Toertje' is coming, an innovative app to encourage bicycle use in the Netherlands. Inspired by the success of walking app Ommetje, Toertje will motivate people to choose to cycle more often. The app thus promotes a healthy and sustainable lifestyle. Toertje is a joint initiative of parties at the Impact Fair and shows how cooperation leads to new opportunities.
Micha van Hoorn, initiator of the Impact Fair: "Small adjustments can make a big difference. The Impact Fair is an incubator for joint initiatives like Toertje, and a place where you get inspiring action perspectives for those who would also like to do some good."
Besides the initiators of Toertje, the Impact Fair brings together more than a hundred organisations such as Impact Centre Erasmus, Tony's Chocolonely, School of Life, UNICEF, Natuurhuisje.nl, Follow The Money and Women Inc. They interactively show what is already going well in the Netherlands, and especially what people themselves can do to contribute to even more positive impact. The aim is to give visitors insights and tools that can be put into practice immediately. The Impact Fair can still be visited on Friday 5 and Saturday 6 April.
Jeroen van Hooff, CEO Royal Jaarbeurs: "At a time when challenges such as climate change, social inequality and economic uncertainty affect us all, it is crucial that we join forces and look for solutions beyond individual efforts. The Impact Fair provides an opportunity to go deeper into the issues that affect us all, and to work together to find innovative answers that will make our world more sustainable, equitable and resilient. In addition, the Impact Fair fits seamlessly with Jaarbeurs 's ambition to be Europe's most sustainable event venue and organiser by 2030. Sustainability is an integral part of our strategy. Every year, we receive an average of 2.3 million visitors. I am convinced that by inspiring, motivating and enticing them to make sustainable choices, we can make a difference."
Check here for the full programme of the Impact Fair.
Tickets cost 15 euros for adults, 12.50 euros for young people and children up to 12 years get free entry. Click here for ticket sales.
