Increase knowledge transfer with the colour blue

Use colour psychology to stimulate brain activity
Claire van Berkum
Claire van Berkum
15 April 2024
1 min

Use colour psychology to stimulate brain activity.

The hack: by using blue elements in the decoration of your event, you can stimulate the brain activity of your participants and thus improve knowledge transfer during your event.

Did you know that the colour blue can cause increased activity in the brain? Blue is known for its calming and harmonising effect, as it triggers the brain to produce calming chemicals. By using blue elements in your event space, you can increase the alertness and concentration of your participants, resulting in improved knowledge transfer. This is especially important during presentations, workshops or training sessions where understanding and absorption of information are crucial. It is a simple and effective way to increase the impact of your event and optimise your participants' learning experience.

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