Organising an event, webinar or conference requires a lot of time and planning. This is why many organisations work with an intermediary to take these tasks off their hands. One such company that takes over such worries is SOLA Business Services B.V. Founder Ingrid Solleveld organises frequent webinars at Jaarbeurs Studio every year and tells how important a good cooperation is between the event venue and organiser.
'At SOLA, we have a deep-seated motivation to help companies. This ranges from organising conferences to support work. We are the engine of a company; for example, we organise webinars and also support the secretariat. We are not so much about the content, but about thinking along and implementing. Because we take so much off your hands, it is nice to work with regular parties when it comes to implementation. That switches quickly.
Organising an event, webinar or conference requires a lot of time and planning. This is why many organisations work with an intermediary to take these tasks off their hands. One such company that takes over such worries is SOLA Business Services B.V. Founder Ingrid Solleveld organises frequent webinars at Jaarbeurs Studio every year and tells how important a good cooperation is between the event venue and organiser.
When asked how she ended up at Jaarbeurs Studio, she looks back to the corona period: 'Everyone started looking for alternatives. The big webinars were set up and we continued through the digital world.' She calls it a trial and error: 'In the beginning, it was a laugh, I saw everything go by. People with the microphone not on, a dog barking in the background and a cockatoo watching on a shoulder. But gradually you think: we need to do this in a more professional way. That's when I got in touch with Jaarbeurs Studio.'
"Gradually you do think: we need to do this in a more professional way. That's when I ended up at Jaarbeurs Studio."
Organising an event, webinar or conference requires a lot of time and planning. This is why many organisations work with an intermediary to take these tasks off their hands. One such company that takes over such worries is SOLA Business Services B.V. Founder Ingrid Solleveld organises frequent webinars at Jaarbeurs Studio every year and tells how important a good cooperation is between the event venue and organiser.
She now visits Jaarbeurs several times a year and, as she says herself, she can read and write with the Utrecht events organisation. 'Jaarbeurs is easy going. It just goes easy. My account manager Bas senses us perfectly. In the beginning, it was a voyage of discovery together; for instance, we saw different people from technology every time. I pointed that out to Bas. It is special to see how he deals with feedback; he has taken this on well. We always have the same contacts now. They know how I work and what I find important. This is top-notch. When I arrive, the key is ready, I can go in, there are enough microphones and lunch is arranged. We know what we need from each other and we can all switch quickly together. That really saves a lot of time.'
We know what we have to offer each other and can move quickly together.
Organising an event, webinar or conference requires a lot of time and planning. This is why many organisations work with an intermediary to take these tasks off their hands. One such company that takes over such worries is SOLA Business Services B.V. Founder Ingrid Solleveld organises frequent webinars at Jaarbeurs Studio every year and tells how important a good cooperation is between the event venue and organiser.
Meanwhile, Ingrid has to laugh as she thinks back to a moment when everyone suddenly had to shift gears literally fast. 'A couple of webinars ago, we were doing a live recording and there was a drill somewhere in the building. Not crazy of course, because someone on the third floor cannot know that a recording is in progress downstairs. It was mighty fine to see how quickly everyone anticipated this. Tech called Bas and he went after it like a rocket. It was soon over. Sometimes things don't go as planned, but when they do, they are dealt with immediately'.
Organising an event, webinar or conference requires a lot of time and planning. This is why many organisations work with an intermediary to take these tasks off their hands. One such company that takes over such worries is SOLA Business Services B.V. Founder Ingrid Solleveld organises frequent webinars at Jaarbeurs Studio every year and tells how important a good cooperation is between the event venue and organiser.
Ingrid has an intrinsic need to help people. In this, she sees a similarity with Jaarbeurs. 'We always want to be one step better - to be ahead of the demand. At SOLA, the standard rule on any given day is to give an extra scoop of premium service for at least one contact on top of our standard customer service. Just by giving just a little extra attention. I notice exactly the same thing at Jaarbeurs. They understand how it works. And that is really not the case at every event location. I am simply a very satisfied customer who enjoys the contact with the people at Jaarbeurs.'
Organising an event, webinar or conference requires a lot of time and planning. This is why many organisations work with an intermediary to take these tasks off their hands. One such company that takes over such worries is SOLA Business Services B.V. Founder Ingrid Solleveld organises frequent webinars at Jaarbeurs Studio every year and tells how important a good cooperation is between the event venue and organiser.
Bas Sterrenburg - Account manager online and hybrid events
Want to know more about Jaarbeurs Studio? I would love to tell you more about all the possibilities!
jaarbeurs +31(0)30 295 58 81
Organising an event, webinar or conference requires a lot of time and planning. This is why many organisations work with an intermediary to take these tasks off their hands. One such company that takes over such worries is SOLA Business Services B.V. Founder Ingrid Solleveld organises frequent webinars at Jaarbeurs Studio every year and tells how important a good cooperation is between the event venue and organiser.
