'All Brands United' collaboration continues at MOTORbeurs Utrecht 2025

Esther Driessen
Esther Driessen
16 July 2024
2 min

Utrecht, 16 July 2024 - Royal Jaarbeurs and RAI Association are once again joining forces to bring all established motorbike brands together at MOTORbeurs Utrecht 2025. This continues the positive trend, under the slogan 'All Brands United'. Rachel Jankowsky, fair manager Royal Jaarbeurs: "Although the 2024 motorbike season is in full swing, behind the scenes we are already working on the start of the 2025 motorbike season. We are extremely pleased that the motorbike brands affiliated with RAI Vereniging have indicated that they would like to participate in the next edition of MOTORbeurs Utrecht together again. Last edition, we noticed that this completes the offer and allows us to respond to the wishes of our visitors." MOTORbeurs Utrecht will take place from Thursday 20 to Sunday 23 February 2025 at Royal Jaarbeurs.

Royal Dutch Jaarbeurs and RAI Association join forces
Under the motto 'All Brands United', almost all importers of motorbike brands were present again at the last edition of MOTORbeurs Utrecht after a long time. For this collective cooperation, the importers joined forces through RAI Vereniging. Martijn van Eikenhorst, section manager Motorbikes at RAI Association: "We look back on a fruitful collaboration between MOTORbeurs Utrecht and the members of RAI Association. As pioneers of our industry, we stood side by side, united under the motto 'All Brands United'. At a time when the popularity of motorbikes continues to grow, it is vital that we act together and continue to bring mobility on two wheels to the attention of a wide audience. I am therefore again looking forward immensely to the upcoming edition."

Extra boost for Dutch motorbike industry
The motorbike brands are collectively fulfilling visitors' expectation to see all the 2025 model news together. This means that Aprilia, Benelli, CFMOTO, BMW Motorrad, Ducati, Energica, Harley-Davidson, Honda, Indian Motorcycle, Kawasaki, Kymco, Moto Guzzi, Moto Morini, Niu, Piaggio, QJMOTOR, Royal Enfield, Suzuki, Talaria, Triumph, Vespa and Yamaha, among others, will be present with their latest models.

Additional information
MOTORbeurs Utrecht 2025 will take place from Thursday 20 to Sunday 23 February at Royal Jaarbeurs. More information can be found at www.motorbeursutrecht.nl. Once again, there is a rider promotion; visitors who obtained their motorbike driving licence between edition 2024 and edition 2025 can visit the event for free on Thursday 20 February.

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