Utrecht, 28 November 2025 - This week, the Abu Dhabi National Exhibition Centre (ADNEC) was fully dedicated to VIV MEA. With more than 500 exhibitors from over 40 countries and over 10,000 trade visitors from more than 100 countries, the show confirmed its position as the B2B platform for the animal protein chain in the Middle East and Africa. The show floor offered solutions and innovations for animal health, hatchery, feed production, aquaculture and food processing.
From feed to food: Royal Jaarbeurs connects the world
VIV MEA is part of VIV Worldwide, the international portfolio of Royal Jaarbeurs. This network of trade fairs covers the entire animal protein chain and takes place in countries including the Netherlands, Thailand, Abu Dhabi, Vietnam, the Philippines, Turkey, China, India and Indonesia. Jaarbeurs is thereby committed to knowledge-sharing and sustainable growth in the agri-food sector worldwide. Jeroen van Hooff, CEO of Royal Jaarbeurs and President of the VNU Group. “VIV MEA is a key driver of dialogue on global food security. The huge turnout and the focus on sustainable solutions and smart technology demonstrate that the region is determined to tackle challenges. We are proud that, through VIV Worldwide, we provide a platform that stimulates innovation and facilitates collaboration. Together, we are building a resilient, future-proof food system for the next generation.”
Innovation zones and new trends
In addition to a completely sold-out exhibition floor, VIV MEA offered an extensive conference programme featuring more than 30 sessions and 130 speakers. New this year were the Aquatic Pavilion, focusing on sustainable fish and prawn production, and the AgriBITs seminar on digital transformation in the agri-food sector, covering topics such as AI, IoT and smart farming. The partnership with the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) underscored the shared commitment to strengthening food safety and sustainable agriculture in the region.
The next edition of VIV MEA will take place from 23 to 25 November 2027 in Abu Dhabi.
