VNU Asia Pacific of Jaarbeurs welcomes Justin Pau as CEO

Esther Driessen
Esther Driessen
07 January 2025
2 min

Utrecht, 7 January 2025 - VNU Asia Pacific, part of Koninklijke Jaarbeurs, announces the appointment of Justin Pau as Chief Executive Officer (CEO) from 1 January 2025. The appointment of Justin Pau demonstrates VNU Asia Pacific's growth ambition as a key player in the international events industry. From its subsidiary VNU Asia Pacific, Jaarbeurs is the 'gateway to Asia' with destinations such as Vietnam, Philippines, Indonesia, United Arab Emirates and Turkey. With VNU Asia Pacific, Jaarbeurs brings (inter)national events to Asia and brings Asian titles to the European market.

Pau has more than 20 years of experience in the exhibitions and events industry in Asia. VNU Asia Pacific has appointed Justin Pau to drive its growth and expansion as a 'gateway to Asia'. Jeroen van Hooff, CEO Royal Jaarbeurs: "I am delighted to welcome Justin Pau as our new CEO in Asia. With his years of experience in the exhibitions and events industry, I am confident that Justin will make a significant contribution to our organisation's new strategic goals in Asia with a focus on technology, innovation and green initiatives."

Justin Pau: "I look forward to working with my new talented team to further build VNU Asia Pacific. Together we will explore new opportunities, embrace new technologies and deliver solutions that make a real difference to our clients and partners. My focus will be on expanding portfolios, new collaborations and making the events industry more sustainable."

VNU Asia Pacific
Based in Thailand, VNU Asia Pacific is a joint venture between Koninklijke Jaarbeurs and TCC Group. Based on a regional hub strategy, exhibitions and (online) events in various sectors are organised from Bangkok, including in the fields of agriculture, bio and health technology and cybersecurity. Some well-known titles include VIV Asia, an international fair for the animal protein industry, and Thailand LAB INTERNATIONAL for laboratory technology and innovations.

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