Business events
organise

Group of people listen to a presentation in a blue-lit Polar hall

More than just the location

At Jaarbeurs, you get more than just the event venue. You also get more than 100 years of experience in hosting and organising (business) events. And that shows. In our cooperation, the catering, the rooms, the organisation and afterwards. In other words: in every step during the organisation of your business event.

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Why organise a business event at Jaarbeurs?

Central location

Jaarbeurs is right next to Utrecht Central Station. But we are also very easy to reach by car. We also have over 3,000 parking spaces in Utrecht.

Single point of contact

At Jaarbeurs, you always have a single point of contact, someone who knows your event inside out. Someone who will assist you with advice and ensure that the event runs smoothly.

Plug-and-play convenience

Top technology that is easy to operate. All you have to do is plug in. How nice is that!

Focus on sustainability

Every company, brand or organisation is concerned with sustainability. At a business event, it is the perfect opportunity to showcase that sustainability. And we can help you do just that.

The event halls of Jaarbeurs

Our event rooms are perfect for business meetings. We have more than 60 conference rooms, 30 meeting rooms and 10 exhibition halls. Either way you will find a space that fits your needs seamlessly.

Beatrix Theatre

Our theatre can best be described as an exclusive venue for a business event. With its large auditorium and beautiful Mies Bouwman Foyer, the Beatrix Theatre is one of the largest theatres in the Netherlands. If you organise your event here, you will immediately give your guests that 'wow-feeling'.

Discovering space

An exhibition at Jaarbeurs's Polar Hall.

Media Plaza

Once set up to pioneer digital technologies, it has now grown into an innovative convention centre. Media Plaza has two areas: Polar and Auditorium. With warm reception areas, sleek conference and meeting rooms, a colourful Auditorium and a real Shuttle, Media Plaza is a versatile convention centre.

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Supernova

Add a new dimension to your business event? Then Supernova is what you are looking for. Here it is all about connection and the right energy. Perfect for seminars, business presentations and inspiring networking sessions.

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Juliana Halls

All attention to the subject of your meeting? And preferably also a private entrance to create an exclusive feeling? Then choose our classic Juliana area. With 1 plenary room, 4 session rooms and 2 foyers with daylight, the Juliana area is suitable for various groups.

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Group of people listen intently to a presentation in MeetUp.

Meeting rooms

Looking for a flexible space for meetings, training sessions and smaller business meetings? Then you'll feel right at home at our MeetUp meeting centre. Good to know: we work with smart technology here. Ideal, because all you have to do is plug in your laptop. There are 30 meeting rooms available.

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Studio

Organising a business event online? Then choose our Jaarbeurs Studio. Specially designed to take online events to new heights. This is where you develop and produce the most engaging webinars, podcasts and professional livestreams.

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Your inspiration tool

Some of our endless possibilities

Organising a business event at Jaarbeurs?

Come along, we would love to show you our capabilities!

Anke Verstraten

Account manager

events@jaarbeurs.nl

+31 (30) 295 5881

Clinisys Customer Summit

As in previous years, we were very happy with the professional approach of the Jaarbeurs.

National Heat Congress

Perfect cooperation

KNMP Autumn Congress

A location that excels in collaboration, flexibility and its versatile nature. A warm team that thinks with you.

Platform Formalities Officers

Thanks to the helpful and flexible staff of the Jaarbeurs, we had a great event.

SGP Youth Day

Very pleasant cooperation, friendly people and very professional.

ProRail

A very easy and flexible experience. Quick to react and good to still make adjustments together at any time.

Fist against food poverty

Considerate, responsive, excellent service

4 tips business event organisation with lots of experience

Business or professional does not mean boring or merely informative. Because it is precisely by adding a hefty dose of experience and creativity that you make an impression. It creates variety, more involvement, more interaction and higher satisfaction. Our best tips for more experience at a business event:

You can only make a first impression once. Therefore, let it be good. A special speaker, a digital show, a live performance, a product demonstration or a play... you name it. You can go either way with the opening, as long as with is surprising or special. The same goes for your entrance. The way you are welcomed will influence the rest of the day.

No human being is made to sit still all day and only listen nicely. Not privately, and therefore not professionally either. Therefore, make sure you add many interactive moments to your programme. For instance by alternating with workshops, polls during a primary session, networking drinks or asking your participants different questions.

That ball of cheese might be tasty, but not special enough. Let catering do the work. Medical business event? Show how delicious healthy food can be. A product launch with red as the main colour? Serve only red dishes. You can do so much with catering. Food is not just functional. It is an experience.

People want to be stimulated. Therefore, choose extra sensory elements during the business event. Do something extra with lighting, for example. Or display a unique sound show. Take it a step further? Then opt for a scent machine. Or what do we say ...? Build an entire show with these elements! Guaranteed to be an extraordinary experience.

Business events organise

More than just the location

Why organise a business event at Jaarbeurs?

Central location

Single point of contact

Plug-and-play convenience

Focus on sustainability