Customer event
organise
Your brand in the spotlight
Are you going to organise a customer event to put your brand or product on the map? Or do you have something else to celebrate with your customers? Nice! A customer event is one of the best ways to create interaction with your target group or community.
At Jaarbeurs, you get more than just the event venue. Because you choose a team with years of experience. With no less than 100 years on the clock, we know exactly how to organise a customer event full of experience. And we are happy to help you with that. You get a single point of contact who is there for you throughout the entire process. We pride ourselves on our flexibility, hospitality and knowledge of conferences and events. Together, we ensure that every detail is right, so that you and your guests can fully experience the event.
Why organise a customer event at Jaarbeurs?
Central location
Jaarbeurs is located right next to Utrecht Central Station and is easily accessible by public transport. Moreover, we offer more than 3,000 parking spaces and over 40 charging stations. From Schiphol Airport, you can get there in just 30 minutes.
Personalised service
Tasty catering
We serve mainly vegetarian dishes, using seasonal, local ingredients. Our catering is constantly renewed in collaboration with top chefs and sustainable partners.
Different spaces
No matter how big or small your client event is, we have the space for it.
The event halls of Jaarbeurs
Your inspiration tool
Some of our endless possibilities
How many people do you want to organise an event for?
Optional: specify your results a little further with a room setup
Arena
Boardroom
Cabaret
Carre
Circuit
Round table 8
Round table 10
School
Theatre
U-shape
Exam
Media Plaza
Supernova
Exhibition venue
Meeting rooms
MeetUp - Room type A
Media Plaza
Shuttle
Media Plaza
Round Control
Media Plaza
Sky theatre 1
Media Plaza
Sky Theatre 2
Media Plaza
Neon
Media Plaza
Osram
Meeting rooms
MeetUp - Room type B
Media Plaza
Breakout Room 2
Media Plaza
Breakout Room 3
Media Plaza
Fluor
Media Plaza
Media Arena
Media Plaza
Solar
Media Plaza
Beam
Meeting rooms
MeetUp - Room type C
Media Plaza
Flash
Media Plaza
Glow
Beatrix Theatre
Royal Bar
Juliana area
Juliana Session Room 2
Juliana area
Juliana Session Room 3
Juliana area
Juliana Session Room 4
Juliana area
Juliana Session Room 1
Conference venue
Expedition
Conference venue
Quest
Beatrix Theatre
Queen's Club
Meeting rooms
MeetUp - Room type D
Media Plaza
Spark
Meeting rooms
MeetUp - Room type E
Media Plaza
Auditorium
Beatrix Theatre
Stage Entertainment Lounge
Meeting rooms
MeetUp - Room type F
Meeting centre MeetUp
Media Plaza
Barzone
Beatrix Theatre
Constantine Foyer
Conference venue
Progress
Conference venue
Mission
Juliana area
Juliana Conference Room A
Juliana area
Media Plaza
Polar Hall
Beatrix Theatre
Mies Bouwman Foyer
Media Plaza
Flame Foyer
Conference venue
TransitZone
Exhibition venue
Hall 5
Beatrix Theatre
Theatre hall
Beatrix Theatre
Beatrix Theatre
Exhibition hall
Exhibition venue
Hall 4
Beatrix Building
Livestream studio
Exhibition venue
Hall 11
Exhibition venue
Hall 7
Exhibition venue
Hall 10
Exhibition venue
Hall 3
Exhibition venue
Hall 9
Exhibition venue
Hall 2
Exhibition venue
Hall 8
Exhibition venue
Hall 12
Organising a customer event?
Find out what Jaarbeurs can do for you. We look forward to seeing you soon!
6 tips for organising a customer event
What is your purpose of the customer event? Do you want to raise brand awareness? Interact with the target audience? Sell more? Ask yourself when the customer event is successful for you. And don't forget: formulate the goal in a clear way. That way, you can measure and evaluate later whether it was actually successful.
This is perhaps our best tip: no client event without a theme! After all, you can do so many great things with a theme. Extend it to the decoration and promotion, for example. Or the catering. The colours in the room and other decoration. Or even your speakers, sessions or workshops. Trust us, choose a theme first and then build experiences around it.
Amaze people. That's what they want. After all, they take the time to come to your event, so show them that it is worth it. Select special music, use scents, unique dishes or snacks and put on an impressive show.
No one is waiting for a programme where you just broadcast information. Therefore, make the programme interactive. Let customers attend workshops, test products and ask questions. Ask them for feedback. Engage with them.
People love to feel special. Invite visitors with a personalised card, for example. And welcome them with a unique welcome pack or their own batch. Don't forget the follow-up after the customer event either. Send a personalised card or reminder. This has a huge effect on your customers' experience.
Every event needs a wow moment. A grand entrance, a surprise act or a unique gift. But what perhaps works best? Go out with a bang! Or rather, how you leave your audience has the biggest effect on how they look back on it.