Jaarbeurs offers online media services through various websites. Through those websites, content or product information is offered.
Personal data
When you leave your details to download content or for product information you are actively providing personal data to Jaarbeurs, such as the following data:
- Name and address details;
- Contact details, such as email address and telephone number;
- Gender;
- Job and company details;
- Industry;
- Career level and your role in the purchasing process;
- Downloaded document;
- Completed information on application forms;
- Content of communication;
- Channel of origin;
- Date of download or request;
- Opt-in data;
- IP address.
Purposes of processing
As part of its online media services, Jaarbeurs processes your personal data for various purposes, such as:
- Offering an online marketplace for content and product information;
- Executing agreements with content and product providers;
- Putting applicant and supplier of content and/or products in contact;
- Matching supply and demand;
- Maintaining communication, including answering questions and handling; complaints;
- Providing services;
- Relationship management, PR and marketing;
- Lead generation;
- Cross selling and up selling;
- Finding equivalent profiles/acquisition targets;
- Service improvement;
- Preparation of analyses to improve visitor experience;
- Monitoring, collecting and following up leads;
- Building interest profiles for advertising purposes;
- Personalising and improving digital marketing campaigns;
- Executing specific promotions and competitions;
- Conducting (customer satisfaction) surveys;
- Facilitating contacts within the community;
- Securing the systems;
- Compliance with regulations and complying with court orders;
- Conducting litigation.
Third parties
In performing its services, Jaarbeurs may exchange your personal data with other parties. Think of IT suppliers of our systems or the website administrator. In addition, Jaarbeurs uses various advisors who could have access to your personal data, such as organisational advisors or lawyers.
Moreover, the nature of our online media services requires the disclosure of your personal data to third parties. This applies, for example, if you download third-party content (whitepapers) on one of our online portals and/or request product information. You may then be contacted by the relevant third party (the provider of the white paper or supplier of a product). This will only take place with your consent. The final processing of your personal data by the relevant provider is the sole responsibility of the relevant provider. You can contact that provider for further information on how it handles your personal data.
In addition, we may have to provide your personal data to third parties if we are required to do so by law. In the context of the audit, an auditor may view personal data. The police or the municipality may request data from us, for example in the context of fraud, security or investigation.