How do you maximise the ROI of a hybrid exhibition participation?

Live meetings are a powerful tool for arrowing the needs of (potential) customers and working on valuable relationships. We at Jaarbeurs know this like no other. We have been the connector of people, brands and markets for over a century, and for good reason. That is why we believe in the power of hybrid events, where meaningful physical meetings and online encounters reinforce each other.

Gone are the days when an exhibitor at a trade show 'accidentally' met the right people. If you make smart technology and online sessions work for you, you have more control over the success of your trade show participation. But how do you do that? We are happy to share our insights on the many benefits of hybrid trade shows and our tips for making your company's participation a success.