You may never think about it, but when organising an event, it is also important to think about the colours of the light or decoration at your venue. After all, colours affect our mood and so the colour of your event venue's hall has a huge influence on your meeting.
Wherever you look, everywhere you see different colours being deliberately used. And you don't even realise it yourself, yet you are influenced by it all day long. For decades, colours have been used by clever marketers to sell their products. This is because colours influence your emotions and your behaviour. They can also play a role in making choices. You can also use this during your meeting.
Colours and their meaning
Haphazardly choosing a colour for your event, 'because it looks nice', is not smart. Colours arouse associations and you obviously don't want to miss the mark. Colours have fascinating meanings and can exert a powerful influence on a person. Each colour carries a unique symbolism and can evoke different emotions and reactions.
The first step in organising your event is, of course, to determine what the objective is. Think team building, relationship management, knowledge sharing, motivating, creating support or improving your image. Once you have determined the objective, you can choose a suitable colour.
In this blog article, we will give you a few examples of the effect of certain colours on your event and thus how to select the right colour for your specific objective.
Orange: a positive and enthusiastic atmosphere
Are you organising an event with a positive, enthusiastic and open atmosphere such as a team-building day? Orange is then a good colour for your event. Just think of the Dutch national team, a team to be proud of, right? With orange, you can promote a sense of team spirit and cooperation, making participants feel motivated to actively participate in activities and support each other.
Yellow: kindness and energy for mental activities
The colour yellow is a friendly and energetic colour and works well for events where concentration and in mental activities are key. It gives us new inspiration and it causes us to be stimulated; it makes us curious. This makes this colour very suitable for networking meetings. Yellow can encourage participants to interact, exchange ideas and discover new business opportunities.
Blue: stability, trust and responsibility
Are you organising a training session? Then choose a blue ambiance. The key words in blue are stability, trust and responsibility. Blue feeds intuition and encourages alertness. It also has a refreshing effect; a blue-coloured room feels cooler than a red or orange one. Blue can give a sense of reliability and professionalism, which is essential in educational and learning situations.
Red: stimulating kick-off and powerful energy
Red is the right colour for an exciting kick-off or an important pitch. This bright colour stimulates heart rate and blood pressure. It also provides focus and energy. Action! An intense, vibrant and powerful colour, it evokes different emotions. For example, people can associate red with love or passion, but also with danger or a warning. At events, red can be used to enthuse participants and encourage them to actively participate.
Green: Relaxing and Refreshing Atmosphere
A meeting with an open atmosphere where everyone is heard works best with a green ambience. Green stands for sustainable, youthful and healthy. A green colour has a relaxing, calming effect and is reminiscent of nature. Not for nothing do we all come back rested from a nice walk in the woods. Green can help create a relaxed and inclusive atmosphere where participants feel comfortable sharing ideas and networking.
Purple: Creativity, Imagination and Luxury
A purple colour works well for an event where your product or company takes centre stage. It guarantees a luxurious look. It stimulates the part in your brain that solves problems and provides creativity. Purple also triggers imagination and exudes class. At product launches or company presentations, purple can be used to inspire attendees and create a sense of exclusivity and quality.
Of course, the types of events and colours are just examples and for inspiration. For example, blue is a perfect colour for a training event, but that doesn't mean green is out of the question. Because what if blue is also just the colour of your biggest competitor? Then it might be better to choose another main colour. Every colour has positive aspects as well as negative aspects.
So research the colours you want to use beforehand. Also look carefully at the target group, because this is where you can go seriously wrong. A gardener, for instance, associates the colour green with the gardens he builds, while an investor is more likely to think of money. Or how about culture? That, too, is essential. For example: here in the West, we associate the colour black with death. While in East Asia, the same colour is linked to health. So a nice miscommunication!
The conscious use of colours can help you evoke the desired mood, emotions and reactions in your event participants, creating an unforgettable experience in line with the purpose of the event.
All colours at the touch of a button
At Jaarbeurs, we work with smart LED lighting that you can adjust to virtually any colour. And the nice thing: you can also influence your meeting by using colours. All rooms in Jaarbeurs MeetUp are equipped with a Plug & Play system. This allows you to choose a suitable colour, atmosphere and ambiance for your meeting at the push of a button. All colours are possible and upon arrival everything will be ready for you.
What facilities do you need to make your meeting a success? Contact us for a consultation.
