Organising an event, conference or trade fair often takes a lot of time, money and effort. But if you do it right and smartly, it will also pay off handsomely. In this white paper, our own experts share their 3 golden tips for increasing Return On Investment (ROI).
Gone are the days when an exhibitor at a trade show 'accidentally' met the right people. If you make smart technology and online sessions work for you, you have more control over the success of your trade show participation. But how do you do that? We are happy to share our insights on the many benefits of hybrid trade shows and our tips for making your company's participation a success.
You might also notice it in your own organisation or network, but there are many different opinions about organising events. For instance, some think it is just a fun party for customers. And that at your expense. But is that really the case?