Discovering the Magnificence of Indonesia Tourism & Trade Expo 2024

Relationship between Indonesia and Netherlands that has been marked by exploration, trade, cultural exchange, and at times, colonial governance. Today, as we stand at the threshold of a new era, it is imperative to revisit this shared history with a fresh perspective, one that embraces both the complexities of the past and the opportunities of the present.

Following the successful hosting of the 'Road to Discovering The Magnificence of Indonesia Expo 2024' at Vakantiebeurs 2024, which attracted 71,122 visitors over five days from January 10th to 14th, 2024, the upcoming "Discovering The Magnificence of Indonesia Expo 2024" themed "Promoting Green Tourism Villages and Small to Medium Enterprises in Europe" aims to promote Indonesian tourism villages and showcase the creative industry, products, and services to the European community. This event seeks to stimulate economic activities, particularly within the tourism sector, facilitate SMEs and exporters, expand European buyer outreach, and enhance Indonesia's export product image abroad.

The Jaarbeurs Utrecht, chosen as the venue for this event, symbolically aligns with the themes of cultural exchange, innovation, and collaboration inherent in "Discovering the Magnificence of Indonesia." Located in Utrecht, Netherlands' heart, the Jaarbeurs boasts excellent connectivity via major highways, trains, and international airports, facilitating convenient access for attendees from the Netherlands, Belgium, Germany, and closest European countries.

Scheduled from November 28th to December 1st, this timeframe is ideal for Dutch travelers planning their summer holidays, as they traditionally prepare for the summer public holiday in December.