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Event cases

Want to know how we organise succesful events? Read our event cases

Jaarbeurs is all about beautiful encounters, successful deals, clever ideas and happy people. All this happens more than 2.5 million times a year, in an environment with infinite possibilities.

yves saint laurent ysl product launch event case
Case

Yves Saint Laurent unveils new men's fragrance at Jaarbeurs Supernova convention center

Completely dressed in black, 200 perfumery owners gathered at Royal Jaarbeurs's convention center Supernova. They were invited to immerse themselves in the world of MYSLF; Yves Saint Laurent's new refillable perfume. Jannick Warnier, Project Manager at UC Belgium beams as he talks about the...
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Enactus Wolrd Cup Koninklijke Jaarbeurs
Case

Olympics for young impact makers at Jaarbeurs

In the beautiful Beatrix Theatre, where the stage is normally the place for musical stars to shine, young impact makers from all over the world gathered for the festive opening of the Enactus World Cup conference in October 2023. For three days, 1,500 international students pitched their most impactful sustainability idea to inspiring leaders from business and civil society organizations. The Enactus World Cup is not just any event; it's a platform where young impact makers get to share their ideas and projects with the world and where innovation and passion go hand in hand with a sustainable future.
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Event support Jaarbeurs - Ondersteuning tijdens jouw vergadering, congres of beurs
Case
15 November 2021

The Digital Dutch 2021: 6,000 virtual participants at Jaarbeurs

‘Go big, or go home’ is what KPN must have thought. The previous edition of The Digital Dutch was sensational, and will be entered in the annals as an unprecedentedly spectacular event. This year, the organisation went one step further. Alle Welling, event organiser and trade manager at KPN: “We have set the bar for next year very high indeed.”
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Bohn Stafleu van Loghum heeft ook digitaal succes - Jaarbeurs Utrecht
Case
15 November 2021

The digital successes of Bohn Stafleu van Loghum

Leonie van Helten and Christa van den Hurk, event coordinator and portfolio manager, had never imagined that the COVID-19 measures would also make their jobs more interesting and meaningful. With about 160 live events, masterclasses and conferences a year, the switch to digital events was quite a mean feat for their employer Bohn Stafleu van Loghum. “In the beginning, it seemed impossible to run everything digitally, but now we can almost do it with our eyes closed.”
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The Digital Dutch bij Jaarbeurs Utrecht
Case
03 November 2021

KPN connects with its clients during The Digital Dutch

It was such an amazing day! On 11 April it was time for the fourth edition of The Digital Dutch: the business event on digital innovation. All who took part were extremely impressed by all the digital tours de force demonstrated by KPN and its partners at the event. We spoke to Alle Welling, product owner at KPN, about this spectacular event.
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Mud Masters bij Jaarbeurs Utrecht
Case
02 September 2021

Mud Master Indoor: A jungle gym for adults at Jaarbeurs

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Busines Case A State Of Trance 2019
Case
02 September 2021

How to grow your event from 4,000 to 35,000 visitors | A State Of Trance 2019

In February, tens of thousands of fans got together to share their love of trance music in Jaarbeurs. As in previous years, Armin van Buuren’s annual “party” was once again a big success. More than 35,000 visitors from 100 different countries went wild to the beat of their favourite music. The organisers are here to tell us how to successfully realise an event of this scale every year and how to keep up with your event's growth.
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Dutch Comic Con 2019 bij Jaarbeurs Utrecht
Case
02 September 2021

Heroes Dutch Comic Con successful at Jaarbeurs

The Jaarbeurs is a popular choice for large crowd-pullers that attract no less than 40,000 visitors.
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