Want to know how we organise succesful events? Read our event cases
Jaarbeurs is all about beautiful encounters, successful deals, clever ideas and happy people. All this happens more than 2.5 million times a year, in an environment with infinite possibilities.
Completely dressed in black, 200 perfumery owners gathered at Royal Jaarbeurs's convention center Supernova. They were invited to immerse themselves in the world of MYSLF; Yves Saint Laurent's new refillable perfume. Jannick Warnier, Project Manager at UC Belgium beams as he talks about the...
In the beautiful Beatrix Theatre, where the stage is normally the place for musical stars to shine, young impact makers from all over the world gathered for the festive opening of the Enactus World Cup conference in October 2023. For three days, 1,500 international students pitched their most impactful sustainability idea to inspiring leaders from business and civil society organizations. The Enactus World Cup is not just any event; it's a platform where young impact makers get to share their ideas and projects with the world and where innovation and passion go hand in hand with a sustainable future.
When you join forces, you can organize truly amazing things—something we at Koninklijke Jaarbeurs know well. During IBTM 2023, Jaarbeurs, in collaboration with Utrecht Marketing, the Netherlands Board of Tourism & Conventions (NBTC), the Centraal Museum, KLM, and Crowne Plaza Utrecht Central Station...
At the end of September 2024, Utrecht was the epicentre of the Future Green City World Congress. This event, an international meeting point for experts in sustainable cities, provided over 200 specialists and 1,400 participants with a unique opportunity to delve deeper into the cities of tomorrow.
It wasn't Inge van Drongelens first time to organize an event. But to organize such a large conference, with almost none other than Carend owner Sander de Hosson, was not what she had expected. Together, we look back and discuss her experiences during the preparation and the day itself: 'We had high expectations and it was a huge success. It gave us such a rush!'
Organising a complete event for 10,000 employees in just three weeks may sound impossible, but that is precisely what Rabobank did. To celebrate its 125-year anniversary, the company pulled out all the stops to realise a large-scale event at Royal Jaarbeurs. How did they make this happen in such a short timeframe? “It all boils down to mutual trust,” says Rabobank event manager Hester Wilms.
As part of the ‘Heart of Health’ initiative, the Utrecht region is working together towards a healthier, sustainable future. These efforts have not gone unnoticed globally as Utrecht was chosen to host last November’s international European Healthy Cities Network Conference. The event took place over several days and at various locations, including Royal Jaarbeurs, with each day’s programme starting in the plush red seats of the Beatrix Theatre. Miriam Weber, healthy city coordinator for the municipality of Utrecht, reflects on a successful event.
How do you help young talent from multicultural backgrounds meet potential employers in a casual way? Global People has successfully been working on this for years. To remove barriers and unconscious biases, the largest recruitment platform for corporate and multicultural talent organizes the...
Around 55,000 visitors; tens of millions of viewers and listeners worldwide via the live stream; five different stages; amazing laser shows. Utrecht was briefly the international hub of trance music in early March. Royal Jaarbeurs had the honour of hosting the world’s biggest trance event: the...
It’s the first week in your new job and you are immediately tasked with organising a New Year's breakfast for more than a thousand colleagues. That’s what happened to Ruben van den Nieuwenhof, Marketing & Communication staff member at Royal Kuijpers. The brief for the breakfast was to combine the...
Last year, Royal Jaarbeurs had the honour of being the official start location of the first stage of the team time trial during La Vuelta Holanda 2022. We were proud to host such a fantastic event and all the more so because, like us, La Vuelta Holanda attaches great importance to being eco-friendly...
Adventure games, role playing, real-time strategy, board games, racing... And all at a single location. It was everything many a gamer had been waiting for. GameForce has been the event for the gaming industry in Belgium for years and now the biggest game fair in the Benelux was coming to the...
