Our new Jaarbeurs app (developed in collaboration with Samsung) is an effective alternative to a printed floor plan: the app allows you to always see exactly where you are in the Jaarbeurs complex, and what is the best route to get you to where you want to be. In the future, exhibitors will also be able to share information with visitors via the app: less paper, more added value.
This means that we won't be using any paper tickets anymore. Because the tickets are available in the app, we can directly scan them from a smartphone.